Weddings are great photo opportunities. It’s a day that everyone wants to remember and happy couples often need a reliable, professional service to capture their wedding perfectly for them to remember for the rest of their lives. Investing in relationships with wedding planners is a great way to gain access to this profitable business. The wedding planner will refer you to couples who will be more likely to hire you based on the wedding planner’s advice.First, if you have no wedding portfolio, offer your service to a bride in return for a testimonial. Be sure you keep the copyright on your pictures so you can use them to create a portfolio. You might locate a receptive bride within your circle of friends and family or through other networking activities. With at least one wedding under your belt and with a nice testimonial and portfolio, start looking for other weddings to photograph. Word of mouth is always ideal, but you might also check the wedding announcements in your local newspaper.To build up a portfolio, offer your services in return for testimonials. Make sure you have the copyright for your photographs so that you can use these in your portfolio. Often your first client will be from your social circle, so get the word out about your service. Word of mouth is the best recommendation, but with your new portfolio and testimonial, you are prepared to search for wedding announcements in your local newspaper.Contact the bride and offer your service. You can either send promotional material by mail or try phoning her. You can offer to take pictures of the bride’s house and the preparation for the wedding which can produce some great photos. This service is rarely offered by studio photographers, so this extra effort will make you stand out.Here’s one more suggestion for a unique digital photography package for weddings. Pair up with a scrapartist and offer a unique product – a wedding scrapbook or memory album. Scrapartists use photographs, mementos, decorative paper, journaling and various embellishments to create gorgeous, one-of-a-kind albums that are truly works of art.Being inventive and creative in the way you approach business goes along way in wedding photography. For example try working with a local artist to produce scrapbooks for your customers. You will offer a completely unique work of art to hold your clients happy memories. As a final tip, make sure to please the bride. Make her happy, and your job will be a lot more enjoyable.
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